Starting an e-commerce business means that the key measure of success is increasing sales. And since Fehris is the leading platform in the Arab world focused on e-commerce success, We present to you the top 6 sales optimization strategies for online stores.

Sales Optimization Strategies for Online Stores

There are a number of strategies that are undoubtedly effective in boosting sales for online stores. Applying all of them to your e-commerce business will certainly lead to a significant increase in sales. Discover them:

• Improve the User Experience (UX) of your online store.
• Optimize for Search Engines (SEO).
• Use Paid Advertising.
• Offer Attractive Deals and Discounts.
• Enhance Product Pages.
• Build Customer Loyalty through reward programs.

Enhancing User Experience (UX)

The user experience in your online store determines whether a visitor becomes a loyal buyer. If you want to convert users from casual visitors to devoted customers, pay close attention to the following points:

• Increase page load speed, as 70% of users leave a page if it takes more than 3 seconds to load.
• Responsive design to ensure a seamless user experience across all devices.
• Simplify store search, so users can find their desired products within just a few clicks.
• Improve navigation and browsing experience, as smooth navigation makes users feel more comfortable, encouraging them to continue their shopping journey and complete their purchase.
• Clear product pages, with detailed and accessible product information, organized in a visually clear and comfortable layout.
• Payment and shipping options should be diverse and user-friendly, with reliable shipping companies, as fast and safe delivery is a top reason users choose online stores.
• Support and customer service must be responsive and available around the clock to address any questions or problems, increasing customer loyalty by making them feel valued and supported.

Fehris is the best tool for improving user experience in your online store, thanks to its unique features such as:

• Auto-complete functionality to speed up the search process.
• Dynamic filters to help users easily reach the desired product.
• Synonyms support to allow customers to find what they’re thinking of more intuitively.
• Arabic language support, offering an unmatched search experience for Arabic-speaking users.
• Ready-made product display templates.

Search Engine Optimization (SEO) to Increase Free Traffic to Your Online Store

In a competitive and crowded market, paid advertising may not be enough to bring in visitors sustainably. This is where Search Engine Optimization (SEO) comes in—it provides permanent free traffic from potential customers who are already searching for products like yours. Improving SEO is not just about using keywords. It is a comprehensive process that includes your website structure, user experience, browsing speed, and content quality.

Top SEO Tips to Improve Your Online Store

• Use relevant keywords related to your products: Include them in page titles, product descriptions, and subheadings.
• Create blog content that supports your products: Write articles that answer customer questions, like “Best Summer Skincare Products” or “How to Choose Comfortable Walking Shoes”, and link the content naturally to your products.
• Optimize product descriptions and use structured data: Write keyword-rich descriptions without stuffing.
• Ensure clean URL structures: Keep URLs short, readable, and include keywords when possible.
• Use optimized, fast-loading images: Add alt text that includes relevant keywords.
• Build backlinks: Gain backlinks from reputable websites and blogs within your industry.

How Does Fehris Help Improve Your Store’s SEO?

• Reduces Bounce Rate: Fehris helps users quickly find what they’re looking for, increasing their time on site and reducing quick exits — a key factor in Google rankings.
• Enhances On-Site Search Experience: Search engines like Google consider the ease of navigation and internal search. Fehris provides a smart and fast search experience, which boosts your site’s SEO performance.
• Increases User Engagement: Fehris displays accurate results and related products, encouraging users to explore more pages — increasing pages viewed per session.
• Supports Keyword Optimization in Search: With Fehris analytics, you can discover the keywords customers use, helping you update product titles and descriptions to match actual market demand.
• Provides Detailed Search Analytics: These insights allow you to improve content and offer more relevant products.
• Improves Content Structure (Content Discovery): Fehris highlights hidden products or pages deep within your site, increasing their chances of being indexed by Google.

Using Paid Ads Wisely

At first, paid ads may seem like a quick way to increase traffic, but they can become a financial burden if not used smartly. The secret is not just to “run an ad”, but to target the right audience, with the right message, at the right time.

Top Tips for Using Paid Ads Effectively

Target your audience precisely:

• Use advanced targeting options on Facebook and Instagram (interests, age, location, buying behavior).
• In Google Ads, focus on keywords that indicate purchase intent (e.g., “buy luxury men’s perfume”).

Use retargeting:

• Don’t let visitors leave without a second chance.
• Re-show products they previously viewed or abandoned in the cart.

Test everything via A/B Testing:

• Test ads with different images, texts, and CTAs.
• Don’t rely on “gut feeling,” let data decide.

Monitor performance and adjust continuously:

• Track click-through rates, conversions, and cost per purchase.
• Don’t hesitate to pause weak ads and improve them.

Offering Attractive Deals and Discounts

Deals and discounts are not just for grabbing attention, but they are among the strongest tools to motivate visitors to make an immediate decision. When a customer feels that the offer is limited or personalized for them, they turn from a casual browser into an actual buyer. However, what matters most is how the offer is presented, appearing at the right time and in the right place within the store.

• Use limited-time offers: such as one-day sales and others that create urgency for the customer to buy quickly, and you can use a visible countdown timer to increase pressure on the customer.
• Offer discounts on best-selling products: Such as a discount when purchasing two or more items.
• Discount coupons for new subscribers: This also helps in collecting customer data so you can follow up with offers.
• Scarcity marketing: Using phrases like “limited quantity” or “exclusive edition” increases the user’s desire to purchase out of fear the product may not be available later, and the appeal of owning something rare.

How does Fehris increase the impact of promotions and discounts?

Fehris is not just a search tool, but a powerful channel to display offers during active browsing moments, in a smart and seamless way that helps the customer find the right offer at the right moment, through:

Highlighting promotions in search results: You can mark discounted products directly within the search results, allowing customers to see the discount as they search.

Supporting search with offer-related keywords: When users search with keywords like “discount” or “Ramadan offers,” they immediately get tailored results without browsing the entire site.

Smart suggestion of products with offers: Fehris displays products under active promotions next to the main search results, increasing the chances of discovering more discounted items.

Personalized experience by category: Fehris helps surface different offers based on the user’s behavior, search terms, and previous interactions.

Boosting conversion rates on offers: When the customer quickly finds the exact discount they’re looking for, the likelihood of immediate purchase rises significantly.

Product Page Optimization

The product page is the decision-making page… A user might enter your store out of curiosity, through a search, or even from an ad — but the final buying decision is made here. An effective product page doesn’t just describe the product; it sells the experience and value, and builds complete trust with the customer. Every small improvement on this page can make a big difference in sales.

Top Tips for Improving Product Pages

• Use high-quality images from multiple angles Allow customers to view the product from all sides and inside, with the ability to zoom in at high resolution.
• Add short videos of the product in real use For example, showing the product in action (like a device operating) increases engagement and answers common questions, boosting trust.
• Write descriptions that sell the “benefit” not just the “feature” Highlight the comfort or value the customer gains, not just technical specs or Mention the real value the customer is looking for Make it clear and compelling to support their decision to buy.
• Display customer reviews and ratings clearly Use a filtering system to show top-rated and most helpful reviews first. This increases product trust and greatly enhances the likelihood of conversion.
• Make policies clear and easy to understand Include return/exchange policies, shipping details, and other key info.
• Add conversion-boosting elements Like discount codes, special offers, free shipping, and product warranties.

Building Customer Loyalty for Long-Term Relationships

More important than earning profits is earning customers—because loyal customers mean consistent and growing revenue. Successful brands fully understand the importance of building long-term relationships with their customers, turning them into promoters for your online store, which leads to increased sales. Loyalty programs are one of the best ways to boost user engagement and enhance the value your customer receives. Here are some strategies to build the best customer loyalty programs:

• Offer a clear and simple points system: Let customers easily track the points they earn for every purchase and allow them to redeem those points for gifts or discounts.
• Expand point-earning opportunities beyond purchases: Include actions like sharing offers on social media, submitting reviews, or using referral links where the customer earns points when someone visits through their link.
• Stay in touch after purchase: Send a thank-you message or a discount coupon after the customer completes their first purchase.
• Create loyalty tiers: Encourage more purchases by offering increasing rewards based on the customer’s loyalty level.
• Personalize offers based on customer behavior: Make the customer feel special by showing personalized offers based on their browsing and shopping habits—this also saves them time finding what they need.

And although Fehris is known as a smart search tool, its capabilities go beyond just showing products. It enhances the customer experience and indirectly but effectively supports loyalty strategies through:

• Personalized search based on loyalty level Show exclusive products or offers to customers in a certain tier (e.g., VIP offers for Gold customers).
• Display rewards points during browsing Show how many points can be earned with each product directly in search results to encourage engagement.
• Integrate referral or interaction data into search experience Link search to the customer’s referral records so they can see their rewards or special offers while browsing.
• Support exclusive offers based on behavior and interests By tracking search behavior, Fehris can suggest products that are part of loyalty rewards or bonus point promotions tailored to each customer’s preferences.
• Encourage repeat visits and purchases Since Fehris makes it easy to find favorite or related products and highlights what’s new, it encourages customers to return and shop again.